Inaugurated (Opened) in February 2009 in Florence, only five minutes walk from the Duomo Cathedral and little
further on the crowded streets of tourism, "New Store" is located in the historic street of the libraries (Via San GALLO)
that over the years has evolved accepting also Schools of Arts, Workshops of Young Emerging Artists, Studies of Architects and Interior Designers.

The Shop is an intimate, cosmopolitan and certainly unconventional place that immediately gave space to the new emerging brands Italian and foreign, the result of a conscious research to propose to an audience both male and female certainly attentive sensitive & accurate, unique items that are difficult to be in circulation.

The symbiotic way that combines our new brands to those who already appear to be consolidated in the international panorama, has distinguished (marked) the "looks" on the eyes of many customers and travelers visiting Florence from all around the world.

The interiors of "New Store" are characterized by objects of recovery from the 50' & 70', which are reused
and made functional as well as interesting from an aesthetic point of view. Other particularity is the sharp contrast with the exterior style of the palace, which is an ancient building of the fourteenth century and was probably a former convent in the last century.

Each season are held "not-to-be-missed appointments" in store; aperitifs, DJ sets, exhibitions of photographers and presentations of new collections, which are always very attached to the choices of styles of the store. An input, which collects a lot of success as always positive and makes "Shopping" even more enjoyable and creates exciting moments of it, which matches knowledge of new people, designers, friends and affectionate customers of the Shop .